Find out how interpretation and sales are woven together!
Training is based on the principles of Freeman Tilden, the father of modern interpretive theory. It involves interaction and engagement, not just classroom type instruction. The goal is to broaden knowledge on interpretive techniques while giving the confidence to create engaging interactions with guests, clients, and visitors that make a connection to the site or product.
Freeman Tilden was the father of modern heritage interpretation. His third principle of interpretation states:
Interpretation is an art, which combines many arts, whether the materials presented are scientific, historical, or architectural. Any art is to some degree teachable.
Interpretation IS an art and IS teachable regardless of the subject matter. What is required of is an interest in continual research, a passion for the subject matter, and a desire to relate the subject matter in a personal way to make connections. This will ease the learning process of the art of interpretation.
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